CGI artists work tirelessly to produce flawless moving images for world-renowned directors, many of whom they never meet. The production environment functions like a factory line, with artists focusing solely on their daily tasks, often unaware of the broader pipeline. Until recently, the allocation of work at MPC was entirely manual. The challenge was to bring efficiency into this creative ecosystem, not to replace artistry, but to support it, allowing artists to concentrate on their craft without operational friction.
We designed a cross-functional planning tool to support multiple departments in collaborating more effectively. The aim was to give everyone, from producers to planners to artists, a shared view of task progress across the entire production pipeline. It had to work at multiple scales: from high-level operational planning down to day-to-day artist workflows.
